The Path to PR Success with Cindy Rodriguez
Episode Introduction
Welcome to another exciting episode of "GET SEEN with Leilani Wells"! In this episode, we have a special guest, Cindy Rodriguez, a media strategist who will be sharing valuable insights on how to use large publications to grow your business. We also discuss the upcoming Holiday Entrepreneur Summit and why it's a must-attend event for entrepreneurs looking to expand their reach. Leilani and Cindy dive into the misconceptions around PR and why many people are hesitant to explore opportunities beyond social media. They emphasize the importance of providing value and positioning yourself as an authority through contributing articles to major outlets. So, if you're ready to take your visibility to the next level and learn how to captivate a broader audience, then this episode is for you. Stay tuned and get ready to GET SEEN with Leilani Wells and Cindy Rodriguez!
About Our Guest
Welcome to another exciting episode of "GET SEEN with Leilani Wells"! In this episode, we have a special guest, Cindy Rodriguez, a media strategist who will be sharing valuable insights on how to use large publications to grow your business. We also discuss the upcoming Holiday Entrepreneur Summit and why it's a must-attend event for entrepreneurs looking to expand their reach. Leilani and Cindy dive into the misconceptions around PR and why many people are hesitant to explore opportunities beyond social media. They emphasize the importance of providing value and positioning yourself as an authority through contributing articles to major outlets. So, if you're ready to take your visibility to the next level and learn how to captivate a broader audience, then this episode is for you. Stay tuned and get ready to GET SEEN with Leilani Wells and Cindy Rodriguez!
"Understanding PR: So a lot of PR is very much ego based. You're chasing logos. You want to be able to splash logos on your website so they're for press releases or some of those PickMe opportunities where someone's guaranteed to get you in 300 outlets for $500 whatever they're doing out there."
— Cindy Rodriguez
Timestamped Overview
01:55 Legacy building: global visibility for your work.
05:56 Find readership angle, lead conversation, add value.
07:35 Valuable tickets for Holiday Entrepreneur Summit speakers.
Main Topics
1. Importance of Utilizing Large Publications for Business Growth
- Positioning large publications in overall marketing mix
- Building a larger audience beyond social media
- Legacy building through exposure in mainstream media
- Differentiating oneself as an authority through contributor pieces
2. Common Barriers to PR and Media Exposure
- Misunderstanding how PR works
- Ego-based approach to media
- Focusing on logos and press releases instead of editorial coverage
- Need for proof and validation in income claims
- Longer process compared to quick social media gratification
3. Strategies for Effective PR and Media Pitching
- Understanding the target audience of the publication
- Leading and contributing to conversations in one's area of expertise
- Providing value, education, entertainment, or contrarian perspectives
- Crafting media pitches that focus on the topic, not oneself
4. Invitation to the Holiday Entrepreneur Summit
- Encouragement to attend the Summit
- Highlights of the lineup of speakers
- Emphasis on the valuable information shared
- Reminder that media opportunities are available to all, regardless of current level of fame or success
4. Conclusion and Call to Action
- Urging listeners to get their tickets early
- Promoting the GET SEEN platform
- Invitation to become a...
