Sheila was laid off from her corporate job in 1992. So at the age of 42 she decided it was time to do what she loved – baking.
Sheila took a treasured family recipe for brownies and launched a little brownie business.
There were many ups and downs over the years, and it wasn’t until 2011 that all the hard work and sacrifices began to pay off.
That was when she created a product called Brownie Brittle.
By the end of that year, they had approximately 200,000 bags of Brownie Brittle on store shelves. Today they have over 30 million bags in stores nationwide as well as internationally.
StoryThe Brownie Brittle idea was realized. [5:43]
The decision to focus solely on Brownie Brittle [7:01]
Sheila shares some financial stats from her big growth year. [16:40]
The cookbook – Butter and Chocolate. [17:48]
Accepting and working through fulfilling a gigantic order. The next level of production. [11:38]
Getting visibility in box stores and sampling. [15:09]
Advice on getting into box stores. [22:57]
The value of testing your product first in a few stores. [23:48]
Surprise! Sheila found a lot of support from her peers. [25:33]
The Secret by Rhonda Byrne
Sheila G’s Butter and Chocolate – 101 Creative Sweets and Treats Using Brownie Batter
