Did you catch episode #321 a few months ago? Well, that show got a lot of attention! That episode gives a deeper dive into the details and benefits of blogging for your handmade business.
At the end of that show, I presented a challenge to my listeners.
This was all spur of the moment and two things were running through my mind.
First, maybe I should have only said 5 because would there even be 10 people to do this? I mean, it is a big challenge given blogging isn’t something typically connected with product sales.
And second – what would the prize be? But I knew I could wing that.
Much to my surprise, by the deadline date I had 8 people follow through. Which, I have to say, was completely impressive!
And I decided the best prize I can give is to get more eyeballs on their businesses.
Because after all, this is the big value of blogging – visibility to your business. And that visibility isn’t just for the day the article goes up, but ongoing. Evergreen content, if you will. Just like podcasts are.
I also want to note, this is in complete contrast to social media posts. Because those - if you see them at all - are only organically visible for a few minutes to maybe a couple of hours.
Also, I’m going to share a little about the content in their articles because each one is so different and highlights a best practice or two.
My hope is that this will motivate you to start blogging (again, listen to episode 321 to understand why).
And if you’ve thought about it but aren’t sure what you’d write about, these examples will definitely get you inspired and your idea juices flowing.
In doing this, Michelle offers value to her readers beyond what her business offers. This is also an article she can link to in emails or social media posts on how to pick the perfect gift.
