Description

People come in your shop or show booth, pick things up, chat for a while and don’t buy. Or your Facebook page has hundreds or even thousands of followers, many who contribute by posting and commenting but they never support you through sales or take part in your special promotions. Or there’s a lot of traffic to your website but conversions to purchases are few.

What should you do about your lurkers? Here’s my answer - everything and nothing. I explain in the show today.

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