Welcome To The Gin Ignite Podcast
Whether you want to party or have a quiet night in gin will ignite
News
Welcome
- Hello and Welcome to Episode 22
#nippleinatipple
- Seen a lot of posts but would nice to see some more.
- I appreciate that I have not yet but I do intend to very soon
Paul @theginguide
- Great time with the legend that is Paul at The Gin Guide. Cannot wait till next year to hear all about the nominees for the awards
Review
- Reviews really help the podcast in a given podcast directory. So if you did have a chance to review the podcast I would be most grateful
Weekly Gin Recommendation
Masons Dry Yorkshire Gin - Tea Edition
- Got given this by a friend for helping them put up their children's trampoline.
- So not sure that I would have chosen this.
- Nose - traditional London Dry maybe with a vague sense of citrus
- Flavour profile - Lemon zest followed by citrus heat followed by juniper at the back end
- Lovely with a Mediterranean tonic. Would be great with light standard premium tonic. Think would also work with Elderflower. Delicate flavour.
- Pretty smooth but not sure would work for me personally in a dry Martini.
- You would have to be careful in cocktails. May work with a heavily lemon based cocktail possibly.
- My recommendation for a lovely refreshing G&T.
Kate Carney from Sip and Share
What attracted you to marketing in the first place ?
- Not attraction. In the blood since birth
- Grew up in parents advertising and design agency
- When at university marketing management just felt natural
Why change to small business / entrepreneurial ?
- Had agency since 2011 and spent a lot of time travelling around country.
- Decided after Nan passed away decided that wanted to stay close to home because young family and house in need of refurbishment
- So Kate thought Where can have biggest impact ? Made choice to work with small business and base herself at home permanently.
What makes a social media account stand out ?
- Be consistent
- Different ways to be consistent
- Same type of photos taken
- Show off your personality and let world in
- Being authentic. Connects you to people who are potential customers on a human level
- The ability to be your true self
What do I want some to think, feel, say, do ?
- You need to know how you want someone to feel first. Once you answer that question you can decide on how to put together the right photo / text etc
- Marketing is not easy.
- Being consistent is not easy in the context of how you want someone to feel and what you want someone to say behind your back.
- If you are honest with those answers give you an understanding on the brand you want to create and the content you put out there.
- This strategic stuff which shapes the brand is what Kate is all about
How can distilleries can stand out ?
- Moving into and through not just showing a bottle.
- Kate had a client who had coaches.
- In order to showcase them on social media she said we can’t show coaches. We need to show lifestyle content showing people having a great...