Description

Welcome To The Gin Ignite Podcast

Whether you want to party or have a quiet night in gin will ignite

Welcome

#nippleinatipple

Paul @theginguide

Great time with the legend that is Paul at The Gin Guide. Cannot wait till next year to hear all about the nominees for the awards

Review

Reviews really help the podcast in a given podcast directory. So if you did have a chance to review the podcast I would be most grateful

Masons Dry Yorkshire Gin - Tea Edition

Got given this by a friend for helping them put up their children's trampoline.
So not sure that I would have chosen this.
Nose - traditional London Dry maybe with a vague sense of citrus
Flavour profile - Lemon zest followed by citrus heat followed by juniper at the back end
Lovely with a Mediterranean tonic. Would be great with light standard premium tonic. Think would also work with Elderflower. Delicate flavour.
Pretty smooth but not sure would work for me personally in a dry Martini.
You would have to be careful in cocktails. May work with a heavily lemon based cocktail possibly.
My recommendation for a lovely refreshing G&T.

What attracted you to marketing in the first place ?

Why change to small business / entrepreneurial ?

Had agency since 2011 and spent a lot of time travelling around country.
Decided after Nan passed away decided that wanted to stay close to home because young family and house in need of refurbishment
So Kate thought Where can have biggest impact ? Made choice to work with small business and base herself at home permanently.

What makes a social media account stand out ?

Be consistent
Different ways to be consistent
Same type of photos taken
Show off your personality and let world in
Being authentic. Connects you to people who are potential customers on a human level
The ability to be your true self

What do I want some to think, feel, say, do ?

You need to know how you want someone to feel first. Once you answer that question you can decide on how to put together the right photo / text etc
Marketing is not easy.
Being consistent is not easy in the context of how you want someone to feel and what you want someone to say behind your back.
If you are honest with those answers give you an understanding on the brand you want to create and the content you put out there.
This strategic stuff which shapes the brand is what Kate is all about

How can distilleries can stand out ?

Moving into and through not just showing a bottle.
Kate had a client who had coaches.
In order to showcase them on social media she said we can’t show coaches. We need to show lifestyle content showing people having a great...