In this episode of the Goals.com Podcast, Andrew Rice speaks with John Matthews, head of sales at Buxton, about the essential characteristics of effective sales leadership, the importance of a coaching mentality, and how to maintain focus on high-impact activities amidst the noise of modern sales environments. They discuss key performance indicators for measuring sales success, the creation of a motivating performance culture, and the role of data in coaching underperforming sales reps. The conversation also touches on current trends in buyer behavior, the impact of AI on sales, and valuable advice for aspiring sales leaders.
