Chris Edwards shares how you can drive sales without ads. Using her learnings from Honeycombers and Launchpad, Chris talks about how to leverage owned and earned media channels to grow your business. With real life examples and great tips, you don’t want to miss this episode!
In this conversation, we learnt...
- They first step in driving sales - a mindblowing product (01:09- 1:50)
- The difference between paid, owned and earned marketing channels (1:55 - 3:15)
- The power of owned channels, specifically email marketing and SEO (3:20 - 6:10)
- Leveraging earned channels such as PR and events (6:10 - 08:31)
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