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The IDDBA show floor was busy at Anaheim, Calif. this year (attendance was way up according to show officials) and several vendors mentioned both “quality and quantity” among attendees — meaning lots of retail buyers.  

The concept of “indulgence” was also going strong on the show floor. The message at IDDBA was that it’s okay for retailers to encourage a little indulgence among consumers, and it can be included in the overarching message around health.

Supermarket News Executive Editor Chloe Riley spoke with SN Contributor Mark Hamstra, for a breakdown of the trends he saw on the show floor at the recent IDDBA show in Anaheim, Calif.

In this episode, you’ll learn:

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Have a pitch for the podcast? Reach out at contactus@supermarketnews.com. And thanks for listening.