Join us on this week's episode as Max and Greg discuss the importance of placing an emphasis on brand marketing. They discuss topics like:
- What brand marketing is [01:45]
- Tangible vs intangible brand marketing [02:20]
- Importance of brand for early stage companies [03:31]
- Why you should invest in branding [04:40]
- Importance of brand design [10:15]
- What to consider first when branding [11:29]
- How to evolve a single product into a brand [13:44]
- How to research for branding [15:08]
- Importance of market fit [16:36]
- The right time to invest in branding [25:29]
- Why startups should consider hiring an interim CMO or brand marketer first [30:11]
- Benefits of freelancing [40:26]
