Description

What does giving up ironing have to do with counsellor marketing? More than you’d think!

In this episode, I talk about the invisible “shoulds” we carry, especially around marketing and how they quietly eat up your time, energy, and confidence.

We’ll look at some of the most common ones counsellors follow (often without realising), and I’ll share how to replace them with something that actually works for you.

In This Episode, You’ll Hear:

• Why “being professional” doesn’t mean being bland
• What consistency can really look like for counsellors (no daily posts needed)
• The link between personal disclosure and building trust
• What to do if you don’t have a niche yet
• Why swearing might just be your secret marketing weapon (thank you, Beccy Upton)
• How to save time and still show up without the burnout

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Links & Resources Mentioned:

Framework First Blogging Method

A low-cost, step-by-step method for blogging once a month with ease

→ Blogging for Counsellors | Monthly Writing System to Attract Clients

Listen to Becca Upton’s Episode

Authentic marketing for counsellors who’d rather be themselves

→ Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton - Grow Your Private Practice, with Jane Travis

Further Reading on Personal Disclosure & Storytelling:

• Personal Disclosure in Marketing – Part 1
• Personal Disclosure in Marketing – Part 2
• The Power of Storytelling in Your Blog

Want to blog with less pressure?

Check out my two-part blog series on redefining consistency for counsellors.

• The reality of consistency, with Sarah Dosanjh
• Unlocking YouTube’s Potential for Therapists, with Sarah Dosanjh - Grow Your Private Practice, with Jane Travis

And for more of my free and paid resources CLICK HERE