Carlos, Laurence, and Lana present the second session in their Vision Tribe Summit from February 2025.
This discussion will help you
- Shift from traditional marketing approaches that target everyone to creating deeper impact with those who truly resonate with your values
- Discover why vulnerability in sharing your journey can be your greatest asset in building genuine community connections
- Understand how stories serve as "light for others to follow," providing guidance through shared experiences of challenges and transformation
- See how the principle "People like us do things like this" creates powerful cultural bonds that transcend traditional marketing approaches
- Gain practical frameworks for using stories not just to sell products but to mobilize action, inspire change, and create safe spaces for deeper work
- Learn the value of crafting "future stories" that invite co-creation and collaboration, even before your vision has fully materialised
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