“If your words could belong to anyone, they belong to no one.”
In this episode, Caitlin chats about the dreaded, but all too common realisation, that your content feels boring. She validates why it’s easy for health profs with side hustles to slip back into academic speak. From breaking down Apple’s clever headline tricks to giving you playful edits that add personality (think wordplay, asides, and sensory detail), Caitlin shows you how to make your content feel less stiff and more human.
Tune in to learn:
- The common trap health pros fall into when they start writing for their business
- A creative writing trick you can steal from Apple’s copy
- The writing “mistake” uni lecturers marked wrong that your readers will love
- The editing trick Caitlin borrowed from shows like The Office (and how it works in copy)
- How to swap textbook words for language you really use
- What a cup of lukewarm tea teaches you about talking about your work
- Simple edit tips that makes your writing look human on the page and keeps readers hooked
- The potential promise of typos in the future
- The easiest strategy to make your content sound conversational and it doesn't involve writing!
Listen if you’re:
- A health professional-turned-entrepreneur struggling to make your copy sound less dull
- Feeling bored of your content
- Ready to ditch the academic speak
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Connect with Caitlin:
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