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top tips:

Keep it simple

Do something fun (it’s more fun when you have customers)

Partner, don’t compete

Ask for help

Learn from your mistakes

Be a proud promoter

Location matters

Donate a percentage

I also sent a VM to 84 nominees for the annual Two-Brain awards...and guess what? They told me the exact same things:

Keep it simple

Make it fun

Ask for help

Learn from mistakes

"make lots of money, and give it away."

SO simple.