🎧 Intro: A Quick Recap
- In our last episode, I introduced the new Help First Referral Program:
- → Send someone to www.twobrainreferrals.com
- → They get $300 off. You get $300.
- This isn’t about sales. It’s about filtering in the right people—those ready for mentorship.
- We’re near capacity. Every seat around the TBB campfire matters.
- Today: how to recognize and attract the right gym owners into the tribe using the Help First philosophy.
🔟 Top 10 Tactics for Referring the Right Gym Owners
1. Answer Questions in Niche Gym Groups
- GOU, PushPress Community, SugarWOD Affiliate group, etc.
- Search posts using keywords like “need more leads,” “how to price,” etc.
- Add helpful value, then DM: “Happy to hop on a call if you want to talk more.”
2. Start Weekly ‘Office Hours’ Posts
- Example: “I’m a long-time gym owner and TBB client. I open up ‘Office Hours’ on Thursdays—drop your questions below!”
- Builds trust and creates organic conversations.
3. Use the ‘Help First’ DM Strategy
- Follow up publicly helpful posts with:
- → “I’ve been there—want to hear what worked for me?”
- → After chat: “Can I introduce you to Coop?”
- → Start a group chat on Messenger or email Coop directly.
4. Host Local Coffee Clubs or Roundtables
- Invite 3–5 gym owners for breakfast and connection.
- Keep it informal: “What’s going well for you right now?”
- We’ll even cover the bill—just send the receipt.
5. Speak or Share Resources at Affiliate Events
- Join virtual or in-person CFHQ roundtables.
- Offer tips, drop links, follow up with offers to help.
6. Attend Local Competitions and Be Visible
- Wear the TBB shirt. Network. Listen.
- No pitch—just “What’s working at your gym lately?”
7. Share TBB Content + Personal Commentary
- Repost a blog or video and add your story:
- “This helped me raise ARM by $50/month. Here’s how…”
8. Tell Your Own Story (Video or Post)
- Before → Turning Point → After.
- “Before mentorship I was stuck at 40 members...”
- End with: “DM me if this resonates.”
9. Share Other Success Stories
- With permission, talk about other gyms who’ve grown through mentorship.
- Add your personal perspective: “I watched this gym 3x their revenue…”
10. Use Free TBB Resources One-on-One
- Pick ONE blog, podcast, or PDF that fits their current struggle.
- Example: “This guide helped me hire my first coach.”
🧠 Wrap-Up:
- Help First works. We don’t need to sell.
- Just be visible, be helpful, and make the connection.
- When someone’s ready, send them to twobrainreferrals.com.
