This week episode is all about the never ending battle between design influencers and designers. Just kidding! But the Hotties are talking about how the two business models differ and their experiences on both sides. It take a lot to do them successfully and running two businesses isn't as glamorous as it sounds.
Follow Rebecca
Follow Shaun
Stuff they mentioned:
Is Rebecca going to do the ORC again?
She might be getting to use a bold wallpaper by Milton & King and designer Tiff Manuell
If you hadn't heard, there's a huge lumber shortage and it's increasing the cost of projects exponentially.
Shaun got to go to his first dinner party since February 2020 pre-covid.
He shares more about how LGBT people create safe spaces to be authentically themselves.
This episode was recorded when we were together during Las Vegas Market in April 2021.
The blurred line between design influencers and designers can make it challenging for someone outside of the design industry to understand why they're each different
Feedback from our 2021 Listener Feedback Survey suggested a number of designer influencers for potential interview
We talk about what we're looking for in a guest episode and interview
We focus on the value a designer can offer to all of our listeners when we consider them for an episode
The main difference in the business model of design influencers is selling product - either through wholesale designer-exclusive vendors or via retail goods.
It's possible to be a design tastemaker without monetizing it to become an influencer
Amber Interiors and Studio McGee have been examples for many designers.
Amber Lewis recently partnered with Portola Paints on work for her own home, and launched her own line with Anthropologie
Ginny MacDonald talked about her partnership with Lulu & Georgia when we interviewed her for Episode 6
We talk about developing a strategy to build a following and understanding the "why" a follower base can help you depending on your business growth goals
Not all designers want a boutique or a shop
