Do you really need 10 properties to build wealth? Or has the property industry convinced investors that bigger portfolios automatically mean better outcomes?
In this episode, Jordan de Jong, founder of Gameplans, joins Veronica and Chris to unpack the realities of property portfolio planning, borrowing capacity and the growing grey area between property strategy and financial advice.
We explore why buying more properties can actually work against investors, how outdated strategies can send people down the wrong path, and why the quality of the asset may matter far more than the number of properties you own. Jordan also reveals what his data shows about portfolio sizes, why investors shouldn’t feel behind, and how much property you may actually need to achieve your goals.
The conversation also tackles the uncomfortable issues facing the buyer’s agency industry: advisers operating outside their expertise, the use of modelling tools, SMSFs and trusts, commercial property, and whether large-scale buying can actually push prices higher in concentrated markets.
If you’re building a property portfolio, working with a buyers agent, or questioning whether more property is really the answer, this episode challenges some of the industry’s most persistent assumptions.
01:21 – Meet Jordan de Jong: The Story Behind Gameplans
04:09 – The Borrowing Capacity Trap Investors Miss
06:26 – Why Quality Matters More Than Property Count
09:06 – What Gameplans Actually Helps Investors Do
10:22 – Why Property Modelling Can Create False Confidence
23:21 – Can Buyers Agents Push Property Prices Higher?
27:36 – Why Property Alone Isn’t the Whole Financial Plan
29:12 – Why Investors Need a Team Around Their Property Strategy
30:38 – Why Financial Advisers Often Avoid Property
34:53 – The Risks of Pivoting Into Commercial Property
37:11 – What Investor Activity Is Really Doing Post-Budget
40:08 – The Property Portfolio Size Reality Check
46:00 – Overleveraging: When More Properties Become a Problem
49:05 – Jordan’s Own Property Investing Mistake
50:48 – Wrap Up + Listener Questions
Jordan de Jong is the founder of Gameplans, a portfolio planning software platform used by property professionals across Australia and New Zealand. His involvement in property investing began early, buying his first home at 18 and later building his own investment portfolio.
After becoming a qualified property investment adviser, Jordan founded Gameplans during the 2020 lockdowns after becoming frustrated by the lack of practical, long-term planning available to property investors. The platform allows professionals and investors to model property portfolios, cash flow, borrowing capacity and long-term financial outcomes.
In this episode, Jordan draws on his experience working with hundreds of property professionals to examine how investors approach portfolio building, where modelling can create false confidence, and the challenges of keeping property advice within appropriate boundaries.
He also shares Gameplans' data on portfolio sizes and explains why he believes investors should focus less on the number of properties they own and more on whether their assets actually help them achieve their goals.
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See you on the inside,
Veronica & Chris
