Human Factors International, Inc. offers certification courses to those interested in pursuing a career as a user experience practitioner. While there are a few certifications available, the Certified User Experience Analyst (CXA) certification is specifically geared towards those who are currently practicing UX. The purpose of the CXA certification is to teach advanced UX design skills related to persuasion engineering, strategy, and innovation. Upon completion, a UX practitioner will have the skills to create engaging customer experience for online interactions, structure persuasion strategies for the competitive market, promote product innovation, and develop a sustainable UX practice.