User Experience Professionals Association (UXPA) International is a User Experience Design Organizatoin that supports people who research, design, and evaluate the user experience (UX) of products and services. Founded in 1991, they serve a community worldwide by promoting UX concepts and techniques through annual international conferences, publishing new UX findings through both the Journal of Usability Studies (JUS) and User Experience Magazine, and our 59 local chapters in 30 countries around the world. In 2004, UXPA International established World Usability Day a day focused on sharing best practices in UX as they relate to accessiblity of products and services. As an organization they strive to support and educate others on the importance of research in design of everyday things.