Overtrading can destroy even profitable businesses when growth happens too quickly. Although most business owners aim for growth, we often overlook the risks that come with rapid expansion. Furthermore, this week's episode explores why managing your growth carefully is essential for long-term success.
Overtrading occurs when a business takes on more than it can handle financially or operationally. Consequently, this creates a situation similar to revving a car engine until it blows up. Moreover, even companies that appear successful on paper can fall into this dangerous trap.
To illustrate this concept, we shared the story of Serena, a boutique bag maker. Initially, her business was stable with:
However, when a major retailer offered a £50,000 monthly order, everything changed. Because the payment terms were 70 days, Serena quickly ran into cash flow problems. Additionally, suppliers demanded faster payment, creating a perfect storm that threatened her entire operation.
Recognizing the signs early can save your business. Therefore, watch for these red flags:
Accordingly, we recommend several strategies to prevent overtrading:
Furthermore, you must monitor these key figures:
The money coming in and out of your account daily. Undoubtedly, you can survive without profits temporarily, but once you run out of cash, the game is over.
The resources available for short-term obligations. Consequently, if these run dry, even profitable businesses will collapse.
Growth remains positive and necessary. Nevertheless, it must be managed with care. Before taking on major new business, ask yourself: "Do I have the resources and systems to handle this?" If not, consider scaling more gradually.
Overall, overtrading represents a serious risk that many entrepreneurs overlook. Although winning new contracts brings an adrenaline rush, sustaining that growth requires planning and prudence. Certainly, the right preparation can turn dangerous growth into sustainable success.
Enjoyed this episode? Then listen to more business insights on the I Hate Numbers podcast. Additionally, check out our previous episodes for more practical financial advice for business owners.
