Access the episode page here: https://www.moonshotos.com/blue-ocean-strategy-for-independent-schools
In this special episode of the Independent School Moonshot Podcast, David Hanson, CFO and COO at The Branson School and Managing Partner of Winthrop & Associates, LLC, shares insights from a free webinar originally hosted on Friday, September 27th, 2024. The discussion centers on how independent schools can leverage Blue Ocean Strategy, a concept developed by W. Chan Kim and Renée Mauborgne in their groundbreaking book, to redefine their market space and create new demand.
The webinar was edited to remove school specific questions.
Hanson explores strategic frameworks, emphasizing how schools can shift their focus from competing in overcrowded markets to identifying and addressing the unique needs of their communities. By utilizing the Four-Box model—raise, reduce, eliminate, and create—he shares practical steps schools can take to align their offerings with what their students and families truly value.
We also dive into the importance of rethinking traditional budgeting models, engaging students in strategic planning, and setting realistic timelines that align with the rapidly evolving educational landscape. This episode offers valuable insights for school leaders looking to drive innovation and create sustainable growth within their schools.
Tune in to learn how Blue Ocean Strategy can help your school stand out by focusing on what matters most.