Now that we have passed 100 episodes, I thought it was time to give LinkedInformed a makeover. You will notice we have a new logo and the introduction music is different but more importantly we have a new format for the show.
I will no longer have a specific news section but I will obviously always talk each week about any important events that have occurred, if nothing important has happened I will focus the episode on a specific subject.
This will never be an interview show as such but I do plan to conduct more interviews from now on.
I hope you like the changes.
Main Story
This week I focussed my attention on LinkedIn’s Q4 and full year financial results.
A quick overview
- Q4 revenue increased by 34% (vs 2014 Q4) to $862m and that brought the full year to $2,991.
- Talent solutions contributed 62% of revenue (this includes Lynda) compared to 57% last year
- Talent solution showed a 32% increase on last year - mainly coming from the field sales team.
- Online job postings continued to drop.
- Marketing solutions contributed 21% of revenue achieving a growth of 20% (25% last year)
- Sponsored updates are effectively holding this revenue stream up, showing growth of 85%!
- Display advertising continues to plummet, now only contributing 15% (30% last year)
- Lead Accelerator product has failed and will be retired this year.
- Premium subscriptions (including sales solutions) contributed 17% of the revenue
- Sales Navigator is the only bright light in this revenue stream and now represents 38% of all premium subscriptions.
- More than half of Sales Navigator sales are generated by the field sales team.
- As a results Sales Solutions will now be reported separately (at last!)
- General subscriptions have fallen to an all time low, single digit % growth.
You can read the full report here.
Here are a variety of articles about the results;
When talking about the results I also mentioned a report in the FT about how Glass door may be thinking about competing with LinkedIn.
Cool Thing
This weeks...
