Description

News

• The LinkedIn Connected app comes to Android
• LinkedIn have started suggesting downgrades to premium account holders - very odd!
• Princes Trust uses a fake homeless person profile to highlight homeless teenagers to potential employers. What are LinkedIn going to do about fake profiles?
• Creddle is a new CV / Resume maker from your LinkedIn profile
• View Art Flater's profile - go on, I dare you!
• Strong Q4 results expected from LinkedIn which are likely to boost other social media stocks. As mentioned I recorded this episode earlier in the week than normal. Since this the Q4 results have been published so I will cover those in more depth in the next episode.

Commentary

• Blogging for the masses - the effect of LinkedIn publisher. With 1 million posts and more and more users starting to publish posts could LinkedIn publishing be the tool that makes blogging mainstream? In my opinion there are approaches to publishing depending on your objectives;

Objective is to build your personal brand within your market / community. LinkedIn publishing is ideally suited to this.

Objective is to guide people towards your website in order to build and monetize your following (online business). In this case the best tactic is to use a published post as a teaser with an incomplete post that includes a link to the complete article on your site. A good example is this post from Will Broome (the CEO of London launch who I am featuring in my new Winbusinessin serial podcast)

Questions

With linkedin asking us to post more, two questions:a) Where do we get cheap/free non copyright photos, or does everyone turn a blind eye? I think not!b) What is the etiquette on quoting sources? I have seen so many posts ( not yours) just quote/cut and paste chunks of others work with it looking like their own.A guide to posting without getting sued for plagiarism or copyright infringements! 

• ANS = Using images is critical if you want your updates or posts to get noticed but using sites like Google images does not ensure that you are not breaking a copyright. The image depositories that I use are as follows;
• 99c - Low cost, royalty free images (such as the one used in this post)
• Canva - A design creation site that also includes a good selection of images. Images cost $1 with many of the designs free.