About the Episode
Elijah Eilert speaks to Jael Kong who until recently was working with a leading FMCG company. She is jam-packed with insights and will speak with us about the systemic problems large organisations have when making (kill, pivot, persevere) decisions specifically after launching new products.
Jael also gives us a glimpse into an early post-launch tracking approach that leverages the Pirate Metrics Framework ((A)AARRR).
Our favourite quote from Jael:
“We often underestimate what we can achieve in a year and way overestimate what we can do in a day - that's the mother of stress.”
Jael’s Cheatsheet for Metrics and Data Sources
“Jael Kong’s Cheatsheet for Metrics and Data Sources” draws on the Pirate Metric Framework ((A)AARRR). Use it for pre and early post launch product tracking to support critical kill, pivot, persevere decisions.
Topics and Insights
- (00:50) Introducing Jael and her company LevelUPPP
- (03:00) 80% of product launches fail and how to define failure
- (05:00) The issues with lagging indicators
- (07:30) On Product-Market-Fit and the problem with placing too many large scale and expensive bets
- (13:00) Why it is hard to Pivot in a system that is designed for execution with siloed teams and different KPI’s
- (15:30) The accountability/non-accountability of early innovation teams post-launch
- (17:00) How to improve the handover and knowledge transfer between teams
- (20:00) On the use of Experiment Report Cards / Learning Report Cards
- (23:00) The need for an Innovation Bookkeeper / Innovation Accountant)
- (27:30) A systematic approach to post launch tracking - Get Jael’s Cheat Cheat for Metrics & Data Sources
“If it’s not measured, it's not treasured”
- (29:30) The issue with placing more bets than a company can handle and monitor
- (31:30) On innovation ecosystems that rewards the wrong behaviour
- (33:30) How the Pirate Metrics Framework / Innovation Accounting can be part of the solution
- (43:00) Using Pirate Metrics for an ‘Early Post Launch Tracker' and introducing dog food as an example
- (46:30) How to measure customer satisfaction (or the dog food user satisfaction)
- (51:30) The importance for financial viability and the potential disconnect between innovation teams and business analysts/finance departments
- (54:00) Early indicators and Jael’s book Living Happily Ever After
- (56:30) How alignment, clear goals, reward structure and open communication are essential for pivots and how to do it, including retargeting.
- (106:00) Jael’s biggest tips for corporate innovators
About the Guest
Jael Kong is passionate about developing people and teams to their
