In this episode of the Intentional Agribusiness Leader Podcast, host Mark Jewell sits down with Brad Hobrock of AgriBio Systems to dive into the transformative world of regenerative agriculture. Brad shares his journey from conventional farming to adopting biologicals and regenerative practices, discussing the successes, challenges, and opportunities facing growers today. With a focus on intentional leadership, nutrient density, and education, this conversation sheds light on the future of agriculture and the role it plays in global health.
Key Takeaways
- The Power of Intentional Leadership: Brad emphasizes the importance of having a plan, reflecting on outcomes, and fostering mutual success with customers to drive sustainable growth.
- The Shift to Regenerative Practices: Brad shares how a bet on biologicals in 2012 changed his perspective and opened doors to innovative farming practices that prioritize soil health, plant nutrition, and long-term yield gains.
- Challenges in Agriculture: Mark and Brad discuss the volatility in commodity prices, the implications of a new administration, and the need for more transparency and education in the industry.
- The Impact of Food on Health: Nutrient deficiencies in plants and humans are linked to many diseases. Brad and Mark explore how regenerative agriculture can address these challenges by improving the quality of food and the health of society.
- Glyphosate and Beyond: Brad explains the misconceptions around glyphosate and the broader impact of chemicals on soil health, plant growth, and human health, urging growers to use them responsibly and seek alternative solutions.
Notable Quotes
- "You don’t rise to the level of your goals; you fall to the level of your systems." – Brad Hobrock (quoting James Clear)
- "Education is the answer. It’s about helping growers understand not just what to do, but why to do it." – Brad Hobrock
- "Regenerative agriculture isn’t just about farming differently; it’s about creating a healthier planet and healthier people." – Mark Jewell
- "Agriculture needs leaders who are willing to answer the hard questions and shape the future of this industry intentionally." – Mark Jewell
Topics Covered
- Brad’s Journey to Regenerative Agriculture: How a reluctant trial of biologicals in 2012 sparked a transformation in his farming approach.
- The Role of Education in Agriculture: Why mutual success between growers and advisors hinges on understanding the "why" behind decisions.
- Health and Sustainability: Exploring the link between nutrient-dense food and overall societal health.
- Navigating Policy Changes: What growers need to consider with new government regulations and a shifting global agricultural landscape.
- The Future of Farming: Opportunities to create sustainable systems that benefit growers, consumers, and the environment.
Resources Mentioned
- AgriBio Systems: Learn more about Brad Hobrock’s work and regenerative agriculture at AgriBio Systems.
- Book Recommendation: Atomic Habits by James Clear – A guide to building better systems for lasting change.
- Podcast Contact: If you know someone who should be a guest on the show, email Mark at mark@themomentumcompany.com
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