In this episode of The Intentional Agribusiness Leader Podcast, host Mark Jewell chats with Brady Eilers, a dynamic leader at Rantizo. Brady shares insights from his journey—from high school math teacher to startup executive—while navigating the challenges of raising four young kids and leading a growing company. Dive into this conversation about intentionality, building culture, and how technology is transforming agriculture.
Key Takeaways:
- What It Means to Be Intentional:
- Brady explains his philosophy of proactive planning, inspired by the quote, “It takes as much energy to wish as it does to plan.” He also discusses the visual motivator of the "Wait But Why" life calendar to focus on what truly matters.
- Innovating in Ag Tech:
- Discover how Rantizo is streamlining precision agriculture with drones and an Uber-like platform that connects operators with spraying opportunities, reducing friction and creating new business opportunities.
- Leadership in Startups:
- Brady shares the three questions he asks his team weekly:
- Are you having fun?
- Are you learning?
- Do you feel like you’re making an impact?
- These questions guide the team’s growth, keep morale high, and ensure alignment with the company’s vision.
- The Power of Transparency:
- Rantizo builds culture by maintaining transparency, even when discussing challenges. People want to be on a winning team, and Brady explains why honest conversations and celebrating wins are crucial to building trust.
- Balancing Family and Work:
- Brady opens up about how early mornings, family time, and coaching his kids’ sports help him maintain balance and energy while leading in a demanding startup environment.
Notable Quotes:
- “It takes as much energy to wish as it does to plan.” – Brady Eilers
- “People want to win—they want to spend their 40, 50, 60 hours a week feeling like they’re on a winning team.” – Brady Eilers
- “Vulnerability doesn’t mean being emotionally expensive; it means being honest about where you are.” – Brady Eilers
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