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In this episode, Mark Jewell sits down with Darin Moon, founder and CEO of Redox, a family-run ag innovation company with over 30 years of scientific research behind it. What started as one farmer’s frustration with inefficient nutrient delivery has grown into a powerhouse of patented plant science that’s reshaping how agriculture uses inputs like nitrogen.
Darin shares how he went from a single patent idea to founding Redox, a business now producing breakthrough biological products — including a nitrogen-optimization technology capable of cutting fertilizer needs by up to 50%.
Whether you lead a legacy operation, an ag startup, or a team in transition, this episode is a deep dive into intentional leadership, creative problem-solving, resilient family culture, and a passion for changing agriculture from the inside out.
1. Intentionality Starts with Authenticity
To Darin, leading with intention means being genuine, focused, and rooted in truth. He refuses to pretend or posture — the work is too important for ego.
2. Innovation Happens When You Integrate — Not Just Invent
Darin fused insights from both organic and conventional methods to create something new — ways of making nutrient inputs go further by activating specific plant processes. His patented nitrogen-optimization breakthrough isn’t just theoretical; it’s backed by more than a decade of trials and scientific validation.
(Learn more about Redox's nitrogen-optimization technology, “RDX-N,” by visiting the Product section of their website.)
3. Resilience + Faith = Legacy
It took 394 experiments before Darin landed his first patent — a story of persistence that’s become a core value at Redox. But what makes this story powerful is the way Darin integrated faith, family, and business so none had to be sacrificed to grow the others.
4. Build Businesses that Work for People
As a family-operated company, Redox prioritizes values over valuation. Their team operates with deep loyalty and intentional culture — not because it’s fashionable, but because it’s who they are at home and at work.
5. Self-Care Isn’t Optional — It’s a Leadership Requirement
Darin’s personal routine includes physical training, a cold plunge, red light therapy, and scripture reflection — all before 8 AM. His advice is simple: "If you’re not showing up whole, what are you really building?"
