On this episode of Rhode to Success I interview Jared Easley, the bestselling author of Podcasting Good to Great; How to Grow your Audience through Collaboration. Jared is the host of Starve the Doubts and the man behind America’s only national podcasting conference; Podcast Movement. If you’ve ever thought of starting your own podcast or want to know a few insider tips then this is the episode for you!
Main Questions Asked
- What is the music you use on your podcast?
- How does building rapport with your listeners help build relationships with them?
- What are some things you did early on in your podcast that helped you build a strong audience?
- What is the podcast co-hosting strategy?
- Talk about the power of mentioning people’s name on a podcast
- How can speaking at attending live events grow relationships?
Key Lessons Learned
Music
- You can purchase stock music for your podcast, but it will be widely used
- Another alternative is to utilize local bands’ music which in turn helps promote them too
Early days of your Podcast
- Allow yourself permission to not be great when you start out podcasting
- Embrace your invisibility when you are starting your new idea. This is your chance to practice and improve.
- Focus on the people you are trying to serve and ask yourself “how do I get to know them and how do I develop a rapport?”
- If you want to get noticed online one of the best strategies is to start noticing (sharing) other peoples’ content who are in your target. This develops a rapport and synergy.
- Check in (share) on a consistent basis with several people
- Over time rapport generates reciprocity
- You don’t have to have the best equipment, guests, and performance straight away just start doing recording...
