Summary
On this episode of Rhodes to Success I interview Jonny Andrews who is a bestselling author, publishing expert, entrepreneur, international speaker and business strategies consultant. Jonny is known as the go-to-guy for author entrepreneurs when it comes to launching a successful business or book by leveraging the power of audience and Amazon. If you ever wanted to know how to hack the publishing industry then this is podcast is a must!
Main Questions Asked
- What is an audience hacker?
- How do you focus on building a large audience while still bringing in revenue?
- What is your opinion on self-publishing versus traditional publishing?
- What is the secret to a successful book launch?
- What is your opinion on writing for Kindle?
Key Lessons Learned
Audience Hackers
- An audience hacker is someone who builds their business by the power of audience
- Building an audience is all about going to where they live online, hang out with them and bring them to your platform so you can communicate with them
- Learn how to properly leverage your platform so you can build a sustainable audience driven business
Building Audiences
- Build your audience of people who are more than likely going to buy from you
- If you can leverage 5-10K of people you can have a million dollar business
- Aim for a focused audience who are your ideal customers not just people who are your fans
- You can turn your customers into fans and your fans into customers
Publishing
- Traditional publishers are more credible and can offer more distribution which potentially get you in front of more eyeballs
- If you don’t have an audience you won’t get a major publisher
- A book is a method of...
