On this episode of Rhodes to Success, I interview Corey Coates, the co-founder of Podfly Productions LLC. Corey began his career in broadcast media, music production, performance, and instruction. He is also a pioneer in podcasting and an in-demand freelance guitarist, as well as an audio editor for terrestrial radio production houses. This podcast covers podcasting, post-production, and outsourcing tasks in your business.
Main Questions Asked:
- Where did you learn how to start and run a business?
- Share some of your insider secrets on podcasting.
- Why is it important that entrepreneurs who want to podcast focus on outsourcing extra tasks?
- What are your tips on the post-production process to improve the quality of a show?
Key Lessons Learned:
- The podcast listening community is still small. It’s like reading books, in that you end up telling your friends about it, and that is how podcasts become successful.
- If your first goal is to ensure that your podcast is SEO optimized, then you are probably not going to get the results you anticipate.
- You are competing for the time and attention of an individual who doesn’t have a lot of time and attention to give you in the first place.
Content is King
- There is no formula that will make you successful. The primary goal needs to be having amazing, valuable content that people love so much they share it with their friends and family.
- Focus the majority of your time and attention towards creating content that is compelling and of value to the listeners, and that motivates them to share.
- The top 20 podcasts aren’t employing any of the ‘techniques’ people are using, and are just producing really good shows people talk about and share.
- Look into the space of what you are entering, and if there are already 10 or 20 podcasts that are doing it well, then don’t bother competing.
Developing Audience Intimacy
- Develop a relationship that translates into credibility and authority.
- Create a private relationship between yourself and the individual listener.
- Podcasting
