On this episode of Rhodes to Success, Jessica Rhodes interviews Josh Turner who is the founder of Linked Selling, a B2B marketing firm specializing in fully outsourced LinkedIn lead generation campaigns. Josh’s company represents clients, such as Neil Patel and Microsoft, and also operates Linked University, which is an online training program for LinkedIn marketing. During the show, Jessica and Josh discuss how to get the most out of your LinkedIn profile, how frequently you should update your feed, and the do’s and don’ts of connecting.
Main Questions Asked:
- How did LinkedIn become your main platform and area of expertise?
- Tell me about LinkedIn ads.
- How is LinkedIn different to Facebook, and how should you be interacting with people?
- In order to send someone an Inbox message on LinkedIn, do you have to have a mutual connection?
- Is there a feature on LinkedIn that shows you mutual contacts?
- What types of things should you post on LinkedIn updates, how often, and is it a running feed?
- What are the do’s and don’ts on setting up and maintaining a LinkedIn profile?
Key Lessons Learned:
- It depends on your business as to whether LinkedIn ads are great or not.
- LinkedIn ads or a sponsored update will see a higher cost per click.
- Click cost isn’t what matters. It is about the cost for a lead and cost for a sale.
- For a campaign that is working well on LinkedIn, you can expect to see $6-10 per lead for a webinar opt-in or free report.
LinkedIn vs. Facebook
- LinkedIn is more professional and used for business.
- It’s the template stock scripts inbox emails that give LinkedIn a bad name.
- If you take the time to develop the relationship first, then the success increases.
- People spend more time on Facebook than they do on LinkedIn.
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