On this episode of Rhodes to Success, I interview Steven Daar who is the founder of the Conversion For Good marketing agency that serves businesses and non-profit organizations with a mission. As an entrepreneur, Steven started his first business at age twenty-two before working in the corporate world of advertising and marketing for Fortune 500 businesses. He is also the author of Profit Hacking, so if you want to know how to double your business, then this is the podcast for you!
Main Questions Asked:
- Talk about what kind of coaching and training you invested in, and why that was crucial for you to now have a successful business?
- What do you mean by ‘investing in your network?’
- What are some of the things you have advised people to do differently?
- What are common mistakes that are bringing people’s conversion rates down?
- How does improving client retention lead to higher profits?
- What are other ways business owners can double their profits?
- What is the secret to getting more traffic to your website?
- Why did you decide to write a book so early on in your business?
Key Lessons Learned:
- You can invest in your network by following up with people and giving.
- Make your call to action specific to what the audience is going to get, and a reinforcement of what you are giving them as opposed as to what they are giving you.
- Nobody wants to ‘submit,’ but an option to ‘get the video that will change your business’ is far more compelling.
- When anyone visits your website, they are subconsciously thinking ‘what’s in it for me? What can I do here? What is the value of this page/ website to me?’
- If the value or ‘what’s in it for me’ isn’t obvious within seconds, the odds of a person bouncing from your site are high.
- Remember your website exists to serve the audience/customers and to be of value to them.
- Your copy, design, layout, and images should be oriented around the benefit the audience is going to get so they know the value of them taking the next step in the process.
