On this episode of Monetize the Mic, Jess got the chance to speak with one of our favorite clients at Interview Connections, Jyotsna Ramachandran about purpose-driven authors!
Jyotsna is a bestselling author, book publisher, TEDx speaker, and an international Author Success Coach who helps coaches, trainers, speakers, and experts to build a super-profitable author funnel with the help of their book.
She founded Author Success Academy to help aspiring authors finally finish their book, get it professionally published, market it into a bestseller, and use that position to grow their business. So far, Jyotsna has helped over 400 authors from 35 different countries through her global publishing agency, Happy Self Publishing.
Jyotsna is both an agency client and a coaching client of Interview Connections. Jess and Margy truly love, admire, and respect how much of an implementer Jyotsna is. She is always ready to take action that she needs to take to scale her business. Jyotsna is the first to admit that she doesn’t take advice from just anyone, but after seeing Jess and Margy grow Interview Connections to where it is now, she knew that she could trust their advice.
One of the things that Jess and Margy helped Jyotsna with was her company’s vision statement. Like many other entrepreneurs, Jyotsna didn’t have a vision statement initially. However, now her vision statement for Happy Self Publishing is:
To elevate the consciousness of humanity one book at a time and be the leading book publishing agency for purpose-driven authors.
At Interview Connections, Jess also aims to help purpose-driven entrepreneurs. Our clients are driven to have an impact on the world and achieve their purpose. Both what Jess and Margy do and what Jyotsna does are very similar. Interview Connections gets people on podcasts and amplifies their message. Jyotsna helps people get their books published so she can amplify their message as well.
A common objection that happens to service providers like Interview Connections and Jyotsna is, “That sounds amazing, but I have all these other things to focus on.” So then all the books, the podcasts, etc never get high enough on the priority list. “I'll let you know how things are going next month, I'll circle back to this next quarter.” Jess wants to know, what is going on there? Why does message amplifying services so frequently get low priority?
In the past, Jyotsna used to work with all kinds of writers, and a lot of them were passionate about writing. They would just write every day because they were truly writers. That is a totally different category than who she works with now. Now, Jyotsna and her team primarily work with service-based entrepreneurs.
These are busy people, and writing is not at the top of their priority list. They are busy with the day-to-day activities of their business. The book that they have been wanting to write is always getting pushed to the back burner.
Jyotsna recommends that entrepreneurs differentiate between the important things and the urgent things. We need to take out time for the important things. These are investments that may not give results in the next 30 days but they will give results in the next year, two years, ten years, etc.
A book is an evergreen marketing tool.
If you invest in Facebook ads, you might get some leads right away but then it’s gone. A book is a marketing tool that you can keep using for the rest of your life! Once you’re an author, you will always be looked upon as an author.
Why do so many entrepreneurs focus on short-term investments instead of looking ahead at the long-term benefits of something like a book?
Jyotsna explains that many people aren’t able to focus on important tasks. What she tells entrepreneurs is, “If you're naturally good at writing and you want to do it, you will create time to do it. If you’re not able to do that, it doesn't...
