On this episode of Rhodes to Success I interview Allison Fine who is among the preeminent guides to the social media revolution. She remakes organizations by the least expensive and most profitable means available; connecting with others! Allison is the author of Matterness and the award winning book Momentum as well as co-author of the best seller The Networked Non Profit.
Main Questions Asked
- What are the key characteristics of the ‘big small town’ we live in online?
- Do you think it’s a bad thing that we are more connected online?
- How can entrepreneurs connect with each other in business online?
- What made you interested in the social media revolution?
- What was your transition like from non-profit political work into being an entrepreneur?
- Did you have any internal struggles of making the mindset shift?
Key Lessons Learned
- The online ecosystem means a lot of us feel guilt over online connections and lack of in person local connections.
- We are at the beginning of an entire revolution of connecting with others.
- There is no data suggesting people are ‘meaner’ or more narcissistic because they are online. They just have a chance to express it so we see it more.
- Being online never substitutes for being on land with people.
- How we choose to connect with people is one of the biggest choices entrepreneurs make in their business.
- You‘ll never have the marketing dollars to sell yourself to people. You need them to do some of the heavy lifting for you.
- There is a larger merging of nonprofit and for profit sector where a lot of businesses have dedication to social responsibility.
- The way we work has to match our values because we spend so much time doing it. We are now able to shape our business life much more than before.
- It’s important to think ‘how’ your business can serve the world and not just ‘be’ for you.
- Think about how you...
