Disrupting Home Care: Why This CEO Built a New Model
The home care industry hasn’t changed in decades—but Amrit Dhaliwal wasn’t willing to accept that. In this powerful conversation, Garret Wong speaks with the CEO of Wolfinch about redefining elder care through dignity, design, and franchising. This episode dives deep into what’s broken in traditional systems—and how bold entrepreneurship can rebuild them.
[00:00:00] Introduction
Garret introduces the guest and opens up about his personal connection to the topic of home care.
[00:01:13] Amrit’s Origin Story
From selling soccer posters at age 10 to launching an Italian deli at 22, Amrit shares how entrepreneurship was always part of his DNA.
[00:05:56] The Broken System of Home Care
Amrit explains why the current model hasn’t evolved in 20 years—and why it’s not the kind of care he’d want for his own parents.
[00:11:37] Branding, Dignity, and Culture
How Wolfinch is rebranding home care around activity, empowerment, and emotional wellness.
[00:15:04] The Power of Storytelling in Care
Amrit shares why the industry hides beautiful stories—and how telling them can rebuild trust.
[00:15:48] His First Franchise Experience
Why he bought a home care franchise at 25 and what that taught him about what not to do.
[00:17:02] Why Franchising (Not Corporate)?
The deep "why" behind choosing the franchise model to scale—hint: it’s about spreading impact, not just growing fast.
[00:23:21] Cultural Stigmas in South Asian Communities
How Amrit is challenging long-held beliefs about care at home and in facilities.
[00:28:35] Thrive Clubs, Movement & Longevity
An inside look at Wolfinch’s signature wellness model and the social impact of keeping elders active.
[00:31:34] Tech, Data & The Future of Care
Amrit explains how AI and automation can support both service quality and caregiver well-being.
[00:35:42] Advice to Aspiring Franchisees
What to look for when buying a franchise—and the questions most people forget to ask.
[00:39:49] Defining Success
Amrit shares his personal metric for winning: growth, impact, and helping others build lives of meaning.
Amrit Dhaliwal is the CEO and founder of Wolfinch, a UK-based home care franchise brand redefining how elder care is delivered. With a background in economics and a history of building businesses from the ground up, Amrit has positioned Wolfinch as a national force in wellness-based home care. He’s also a passionate advocate for dignified aging, franchise empowerment, and storytelling as a tool for impact.
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