In this episode of The Jeff Bradbury Show, Kate Assaraf, founder and CEO of Dip, shares her journey creating a sustainable haircare brand that challenges industry norms. She discusses her motivations for starting the business, the importance of customer experience, and the challenges of entrepreneurship as a mompreneur. Kate highlights the value of support systems, lessons learned throughout her journey, and the importance of integrity and legacy in business.
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Key Takeaways:
- Dip, focuses on sustainability and accessibility.
- Kate's journey began with personal frustration over plastic waste.
- Building a successful brand requires a solid support system at home.
- Entrepreneurship demands sacrifices, particularly sleep.
- Kate learned to trust her instincts and believe in herself.
- She advises aspiring entrepreneurs to stay hands-on with their customers.
- Treating customers with respect and honesty is essential.
- Legacy in business stems from integrity and authentic connections.
Resources Mentioned in This Episode:
About our Guest:
Kate Assaraf is the founder and CEO of DIP, a sustainable hair care brand that defies traditional industry norms. After losing her first company, Kate rebuilt from the ground up—bootstrapping DIP into a 7-figure business without selling on Amazon, using paid influencers, or compromising her values. A 2024 Forbes contributor and NJ’s Mompreneur of the Year, Kate is passionate about proving that you don’t need to sell out to succeed—and that true legacy is built on integrity.
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