In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Kyle Hoffman, Director of Growth Strategy at Function Growth on the podcast to discuss the importance of knowing your customer journey for building a successful brand and the role that Artificial Intelligence plays on understanding behavior patterns of your customers.
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In This Episode …
- Company vs Brand … What is the difference?
- How does a company become a brand?
- What set’s brands apart from other brands?
- What can the creator economy learn from the corporate economy?
- Behavioral Science How do you convert free to paid clients and customers
- How does AI fit into email marketing and brand building?
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About our Guest: Kyle Hoffman
As an executive at XenoPsi Ventures, Kyle sits on the leadership team for two portfolio companies - Function Growth and Wellow. He runs the growth strategy department at Function Growth and operates as CMO for Wellow. Function Growth and Xenopsi Ventures specialize in using behavioral science to drive growth for their clients. Wellow, which launched in 2021, has rapidly become one of the top players in the US compressions sock market and is a unique substantiation of the tactics that Function Growth uses to scale brands.
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