Jim sits down with Brent Ridge (Beekman 1802 co-founder and author of Goat Wisdom) for a heart-forward chat about building a legacy brand, leading with kindness, and turning real community into real company culture.
They get into the Beekman origin story (yes, the goats), why “kindness” became the brand’s north star, and practical lessons on partnerships, hiring, and storytelling in a three-second world.
Episode Highlights:
0:00 - Welcome and introduction to Brent
3:25 - Why the book, why now?
8:35 - Have you ever felt like you “arrived”?
12:41 - Kindness, building brand
14:41 - Brent’s first big order
19:50 - What the firm (and product) has grown into now
23:36 - Disney, company culture
28:10 - Culture and attention in the era of social media
36:19 - “Two heads are better than one”
40:36 - 51% rule
47:28 - Need for nature
53:06 - Empathy
54:13 - “What would you tell 25-year old Brent?”
55:42 - Episode wrap-up
CONNECT WITH JIM FIELDING
LinkedIn: https://www.linkedin.com/in/jimfielding/
Website: https://www.hijimfielding.com/
CONNECT WITH BRENT RIDGE
Website: https://beekman1802.com/
LinkedIn: https://www.linkedin.com/in/brent-ridge-md-0641791/
