Description

In this episode…

In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return?

In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK. 

Having shot and produced more than 10,000 videos for businesses, he is a great resource to talk to about some global issues facing key account management professionals and the leaders that manage them.

We talk about:

• The returns that salespeople can get from creating video content
• How business leaders can maintain brand image and professionalism through quality control
• ·The power and value of the video testimonial

So, to get Ed’s top tips on video marketing strategy; the process; and the recommended kit to make great quality video content that yields massive returns from your most important customers – make sure you listen to this episode.

Highlights from this episode:

Here are a handful of important points that stood out in my chat with Ed:

• Video shouldn’t just be seen as a marketing tool but rather as a hugely valuable approach for sales and account teams who are looking to build relationships and win more business in this remote world.
• If you are new to making video content, it is so important that you put the hard graft into getting the systems and processes set up from the outset. This saves you time in the long run so that you can create more content and add more value to your customer network.
• I love Ed’s suggestion of personalised, 1 view videos, designed to speak DIRECTLY to a single client. Really showing them how much you care about their custom. So great for KAM professionals to do.
• With many of us having a huge fear or dislike of how we look on camera, breaking through that feeling and embracing creating video will give way to the opportunity to really maximise your success with your key accounts.

Fantastic conversation on this episode – a big thank you to Ed!

Killer Question Segment

In each episode we ask you, our listener, a killer question that is designed to get you reflecting on your business, your KAM Culture and where changes in thinking and behaviour could lead to increased customer success.

In this episode we asked Ed to give us his killer question which was:

What are you doing to bring your communication with video up to the same standard as everything else in your branding and the way you communicate?

Nice one! I’m sure there are many key account management professionals who will be wrapping their heads around that one. My gut instinct is that if we don’t up our video game – we will lose some valuable footing in retaining and building relationships with our key accounts in the near future. Let’s do this!

Quick ref to resources or links we mentioned:

In this episode Ed wanted to share some resources and links with you to help you on your video marketing journey. Here are his suggestions on your technical set-up for your video creation:

CAMERA

Ed uses a Sony a6500 for his video calls. The new versions are the a6400 and the a6600. (At time of writing – Amazon UK are doing a great deal on the Sony Alpha 6400 with a lens –