Description

As the media industry transforms at lightning speed, how do iconic events like MIPCOM and MIPJunior stay ahead of the curve?

In this episode, we sit down with Lucy Smith (Entertainment Division Director, RX France; Director of MIPCOM) and Carole Ollardissen (Content & Conference Manager, MIPCOM & MIPJunior) for an insider look at how the world’s leading entertainment markets are evolving to meet the demands of a shifting industry — from the rise of streaming to the explosion of the creator economy.

Together, Lucy and Carole discuss the strategic changes coming to MIPJunior 2025, its deeper integration with MIPCOM, and how both events are designed to fuel connection, innovation, and opportunity in an increasingly competitive and global content space.

🔍 In this episode:

• Lucy’s 20-year journey through media transformation — from the DVD era to the streaming age
• Why MIPCOM and MIPJunior are more relevant than ever in 2025
• How the events are tackling the biggest challenges in kids and family content
• Major format changes at MIPJunior 2025, including:
• Physical integration with MIPCOM (no longer separate venues)
• Smarter, dedicated matchmaking tools
• Stronger alignment with broader MIPCOM initiatives
• New YouTube partnership and a focus on the creator economy
• Why MIPJunior is no longer just the “room where it happens” — it’s a collaborative launchpad for the future of kids content

Whether you’re developing IP, distributing content, building partnerships, or navigating the digital-first world of kids media, this episode offers an essential preview of what to expect at MIPCOM 2025 — and why it remains the beating heart of global entertainment deal-making.