Are you keen to learn what it takes to become a nursing copywriter? Portia Wofford has been a nurse since 2010, when she started in long-term care. Pretty soon, she saw a gap in home health in terms of how her patients weren’t necessarily understanding the pamphlets they were being left with — because they didn’t know how to read.
Portia had always been a good writer and saw an opportunity to rewrite the rules on how nurses, doctors, and medical facilities communicated with their patients. Now she’s flying as a nursing copywriter — writing for all sorts of medical businesses, blogs, and news outlets about all things nursing. Plus, she now has a whole team behind her.
This is Nurse Boss Shift at its very best in 2023, showing us how we can turn our nursing careers into something more than just draining bedside care. Portia takes us through the steps she took to get out of the day-to-day going of nursing, all while still giving back so much to a profession that desperately needs clear communication with its clients — and the nursing industry in general. Listen up, take some notes, and get busy writing!
“All of my friends are nurses who are entrepreneurs, so they kind of understand the struggle. They understand what it is that I do.”
- Portia Wofford
In this episode:
-What it means to get confident in your nursing skills
-How Portia spotted a gap in writing about nursing
-Teaching nurses how better to communicate with their patients
-What does it mean to meet your patients where they are?
-Understanding and appreciating home health
-Do you have to be a writer to get into nurse writing?
-Working with influencers as a nursing writer
-How much money can you earn writing as a nurse?
-Portia explains how she teaches nurses to write
-What is the division between LPNs, LVNs and RNs about?
-The value of a good business coach
-Why you should surround yourself with good people that support you
Resources:
-Built to Sell (the book Portia recommends) - Built To Sell
Connect with Portia Wofford:
Connect with Kiiyonna and Christal:
- Nurse Boss Mob Facebook Group
- YouTube
- TikTok
