In this conversation, Carly Lyon, a branding expert, shares her journey from launching a PR consultancy at 21 to discovering the importance of personal branding during her maternity leave. She emphasises the need for individuals to shape their personal brands to enhance visibility and influence. Carly discusses her book, 'Courage to Be,' which focuses on the mind, body, and brand connection, and introduces the concept of future self psychology as a tool for personal branding. The conversation highlights the significance of building relationships and networking in career development.
Takeaways
Chapters
00:00 Introduction to Personal Branding and Career Journey
02:23 The Importance of Visibility and Personal Branding
05:13 Reframing Personal Branding: From Self-Promotion to Service
08:07 Courage to Be: The Book and Its Meaning
11:27 Mind, Body, and Brand: The Trifecta of Personal Branding
14:20 The Role of Appearance in Personal Branding
17:16 Future Self Psychology and Long-Term Branding
27:24 The Long-Term Impact of Personal Branding
28:22 Visualising Your Future Self
30:12 The Power of Future Self Coaching
31:31 Intentionality in Personal Branding
33:50 Building Networks and Career Autonomy
35:21 The Importance of Micro Habits
37:58 Asking Questions to Create Opportunities
40:36 The Power of Positive Interactions
45:24 Building Rapport and Trust
47:38 Conclusion and Resources
Links
https://www.carliilyon.com.au/couragetobe
https://www.linkedin.com/in/carliilyon/?originalSubdomain=au
