Not having a strong understanding of who your customer is, niching down, and focusing on who you want to serve is by far one of the biggest barriers to success on Kickstarter (and launching products successfully) that I see. Struggling to find your niche or narrowing down your message can seem limiting, but trust me, it’s the opposite. Ever heard the phrase: “If you end up trying to reach everyone you reach no one”. Here’s a test for you to see how focused your niche and message are.
Transcript:
Hey, everyone, welcome to Launch and Scale. This is episode six and today I'm really excited to dive into a topic that comes up on every single phone call I have with you. People that are really looking to launch products, be it Kickstarter, Amazon, or just online, in general. And that question is how to discover your niche, or even if you have an idea of who your customer is, how do you narrow it down to the right one that's going to resonate with your product to make sure that you have maximum success when it comes to your product launch. So in this episode, we're going to be having a deep look into what that looks like and why it's so important with your launch and how even having the wrong niche or not focusing on this can really bomb your launch. Before we get into that, this episode is brought to you by Launch and Scale. It is a group program that helps take creators and anyone launching a product from zero to getting them funded on Kickstarter and be able to create a foundation for a strong E-commerce brand. I've been working on Crowdfunding campaigns and product launches for the last four years, and I've raised multiple six figures with the clients that we've worked with. So to find out more, please do head over to khierstyn.com that's spelled K-H-I-E-R-S-T-Y-N .com. Click and if you want to book an actual session with myself, or the team, please do go to khierstyn.com/schedule, and you can line up a time to talk about your product launch needs. Apart from that, how do we pick a niche for our product and why is this even important to begin with? When it comes to having a strong launch on Amazon, Kickstarter or any really online marketplace that looks to rank projects and products based on popularity, it's important that you come in with an audience of people ready to buy your product because it helps you rank on the site. With Kickstarter specifically, if you've followed my work on the Crowdfunding podcasts or even just the talks that I've done and stuff like that, you will know that the biggest mistake that people make when it comes to Crowdfunding and product launches, in general, is they assume just because Kickstarter has this huge audience that all you have to do is rock up, and you're going to raise $100,000. It's quite the opposite. You do have to prove to the platform that you're popular and worth being shown to other community members. And the way that's done is by understanding how the algorithm works. And so right up until now, you may have an understanding or whatnot that you need an audience of people ready to buy your product as soon as you go live. But when we go into looking at why product launches underperform, so not do as well as the person-creator hoped, it's generally because they're niche, and the audience that they built up or the person that type that they were trying to sell their product to was actually misaligned and it was wrong. So when comes to niching down, I wanted to have an open, honest conversation about this because this is somewhere that first time creators, and even if this is your second or third product, you may, if you're struggling to sell and you're struggling to get a good conversion rate with your sales, it is most likely because the product offering that you have is not in alignment with what the niche is that you're going after. So how do you get it in alignment? The first thing to know is that the mistake that most people make is they don't want to...
