Back in episode 38, we talked about Apple Podcasts introducing episodic podcast covers - that is, each podcast episode can have its own bespoke artwork; a little bit like a YouTube thumbnail. Nearly a year later, I'm now reviewing the effectiveness of individual podcast episode artwork to see if its made any difference to my downloads or listenership at all.
🌟 Listen to Ep 34: Is Apple Podcasts Turning Into YouTube? ➡️ https://lazygirlpod.captivate.fm/episode/ep-34-is-apple-podcasts-turning-into-youtube
Highlights:
- Comparison of episode thumbnails on podcasts to video thumbnails on YouTube for attracting listeners.
- My experience of creating unique podcast artwork for each episode, including going back to previous episodes.
- The effectiveness of episode graphics in increasing podcast listenership.
- My promotional strategy for The Lazy Girl's Guide to Podcasting podcast across various platforms like Twitter, TikTok, and blog posts.
- Importance of considering the time and effort required for maintaining consistent episode graphics.
Timestamps:
- 00:00:00 Intro
- 00:01:03 Apple Podcasts Episode Thumbnails: A YouTube Strategy for Podcasting?
- 00:02:09 Creating Podcast Artwork
- 00:03:19 The Impact of Episode Graphics on Podcast Listenership
- 00:05:03 Effectiveness of Episode Graphics in Podcast Promotion
- 00:07:12 Importance of Individual Podcast Episode Graphics
- 00:07:55 Exploring the Impact of Using Episodic Graphics for Podcast Episodes
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