Today's episode of The Lead With Trust Show marks the conclusion of the Bring Women into Construction series, and this time Sue chats with Emily Cohen, the Executive Vice President of United Contractors, an Association representing hundreds of union-signatory construction firms across California. She is the founder of EHC Content, a communications consulting firm, and a Senate appointee to California’s High-Speed Rail Board of Directors. In the community, Emily serves on the Board of Trustees for the GLIDE Foundation and the Advisory Board for Old Skool Cafe.
During the episode, Sue and Emily discuss the importance of incorporating more storytelling and marketing in the industry to encourage and nurture diversity.
They look at the culture shift that needs to happen, and the embedded stereotypes that must be challenged, in order to help bring more women into the industry.
They also discuss the reasons why the 'old boys club' is simply no longer viable as a recruiting tool. When the trades neglect to recruit women, they are severely limiting the talent pool.
Join Sue and Emily for this fascinating discussion.
If you have any questions or suggestions for Sue, feel free to reach out via email. suedyer@sudyco.com
Enjoy!
What You’ll Learn in this Show:
Resources:
United Contractors Association