Description

In this podcast episode, Hannah Eisenberg, the host of TrustBuilders, recaps her key takeaways from the most recent Impact Live 2024 conference in Hartford, CT. Compared to the last one in April, the room had a sense of urgency. Organic search is drastically declining, taking lead generation efforts through inbound marketing down with it.

A lot of things have changed with AI. Buyers are now vetting us to death. In fact, buyers are now conducting 80% of their purchasing journey on their own, making it crucial for businesses to align marketing and sales efforts seamlessly. Companies to adapt and innovate, particularly in how they communicate and offer value to their customers. The episode also covers practical strategies for building trust, such as being transparent, showing your processes, and embracing a video-first approach. Ultimately, Hannah underscores that becoming the most trusted voice in your industry is not just beneficial—it's essential for success moving forward.

Takeaways:

• The Impact Live conference highlighted a growing urgency among businesses facing significant challenges.
• In these times of uncertainty, trust becomes the North Star and the filter for all business decisions. To build trust, companies must be willing to talk about, show, sell, and be more human than any other company.
• Disruption in traditional practices can create trust by aligning with customer needs and expectations.
• Video content is crucial; it should be prioritized across all marketing efforts for better engagement.
• The shift to AI-driven recommendations means businesses need to become better in sending signals to enhance their online visibility and reputation.
• Self-service tools are essential for empowering customers to make informed decisions without sales pressure.
• Finally, companies need to embrace their humanity in their content.

ABOUT THE HOST

Hannah Eisenberg is a business coach who helps companies achieve unparalleled results by disrupting their industry and truly becoming customer-centric. She has coached and trained marketing and sales teams for over a decade. She is a certified “They Ask You Answer” coach, a highly successful sales and marketing framework developed by Marcus Sheridan to help companies become the most trusted voice in their space, driving sales and revenue regardless of the economy.

Hannah is available for coaching, consulting, and strategy engagement. You can connect with Hannah here:

• LinkedIn: https://www.linkedin.com/in/hannaheisenberg/
• Podcast Website: https://trustbuilders.captivate.fm/
• Hannah's Website: https://www.3pcreativegroup.com/

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