It can be argued that moms are the most difficult to convince that they need–and deserve– personal coaching. They are, perhaps, the most wired to set aside their own needs and focus on others. As a whole, moms find it very difficult to invest time, money, and energy into prioritizing themselves.
As we tackle this reality together, I want to examine three issues that might be barriers to new clients signing up with you. In considering each of them, I hope some insights emerge, enabling you to connect on a more personal level with potential clients. By knowing why moms won’t pay for coaching, you can better market your ability to help them… and help them say yes.
“These women you’re talking to – struggling with motherhood and life and their relationships and all the things – they don’t really believe that something different is possible… [or] how much better and more expanded their life could be.” – Molly Claire
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