Description

✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns.

📝Special Episode Links:

• Apollo
• Snov.io
• 6 Sense
• HubSpot
• Episode Suggestion: Goodbye Lookalikes, Hello Predictive Audiences powered by AI
• Episode Suggestion: Triple Threat Document Ads

🔑 Key Takeaways:

• ABM (Account-Based Marketing) focuses marketing efforts on a specific list of target accounts.
• The new LinkedIn marketing features include predictive audiences and AI-generated campaigns.
• Best practices for ABM involve personalized marketing efforts tailored to target accounts.

🕒 Timestamps:

0:40 - B2B marketing current events and LinkedIn news

2:22 - The sunset of lookalikes and rise of predictive audiences

4:57 - Sales audiences for campaign manager & document ads

6:22 - Understanding  and defining Account Based Marketing (ABM)

9:57 - Ways to use ABM list: Setting a target accounts list

10:48 - Ways to use ABM list: Funnel stages list

12:37 - Ways to use ABM list: Exclusion lists

15:57 - Reporting and Tracking Progress on ABM campaigns

18:03 - Case Studies and Practical Implementation

20:12 - Platforms for Building ABM Lists

23:47 - Pitfalls to Avoid in ABM Marketing

25: 41- Recap and Upcoming Episodes

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🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

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