Carlos Gil's first interview as a published author following the international release of his book, The End of Marketing, published by Kogan Page.
On Livestream Deals, hosted by Ross Brand of Livestream Universe, Carlos Gil talked about what brands need to do in the era of social media. He discussed pivoting from viewing social media websites as content marketing platforms to treating them as search engines where brands can follow what's being said about them in online conversations and engage directly with customers in existing social media communities.
▶️ Get THE END OF MARKETING: https://amzn.to/3H2ORIT
▶️ SUBSCRIBE TO YOUTUBE CHANNEL: https://YouTube.com/LivestreamUniverse
Additional topics covered:
- The value of Influencers for putting a human face on a brand and for their storytelling ability
- Why Carlos recommends employee advocacy programs
- How AI will impact marketing
- What tool Carlos uses to track activity on Twitter
About CARLOS GIL:
Carlos Gil is a first-generation Latino marketing executive and award-winning Snapchat storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn and BMC Software. Carlos’ work has been featured by CNNMoney, Harvard Business Review, Inc. Magazine, Mashable, and Social Media Examiner in addition to dozens of trade publications.
As a dynamic and charismatic speaker, Carlos’ speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World.
Previously, Carlos served as the Senior Social Marketing Manager for LinkedIn’s Sales Solutions business unit where he helped grow and evangelize the use of LinkedIn as a social selling and marketing tool.
▶️ Carlos Gil's website: http://carlosgil.biz/
▶️ Gil Media website: http://www.gilmedia.co/
▶️ Carlos Gil on Twitter: https://Twitter.com/CarlosGil83
▶️ Carlos Gil on Instagram: https://Instagram.com/CarlosGil83
▶️ Carlos
