A Feature I Didn't Expect | BrandStack Podcast - 001
The transcript below was provided by Substack and cleaned up by ChatGPT.
Hey Gang,
Ross Brand over here on Substack and in your email inbox, depending on where you're taking a look at this.
Wanted to let you know, first of all, you probably now know, but I want to let you know that I am on Substack. And while this is a writing platform and I plan to do and have been doing some writing lately on Substack, I'm also going to take advantage of their built-in audio and video tools.
You can not only upload podcasts and host them right on Substack, but you can upload videos and have audio posts, video posts, podcasts with audio and video in them. The basic podcast post is an audio post. But you can post video as well. And you can also record, as I'm doing right now, you can record video natively. You can record audio natively right into the Substack platform.
So that's what I'm doing now, testing it out, seeing what the quality is like, what the experience is like recording. And so far, it seems pretty good. I did a brief test earlier and it seemed to come out okay.
And so I thought I'd just come across in a manner in which you're normally used to seeing me. And as I said, I'm very much right now into publishing and working on books and self-publishing as well as digital audio and digital video.
So I'm excited to be a part of Substack because it is a publishing platform and you have your own publication. Mine's called Brandstack Books and Broadcasts. And so I plan on doing a mix of long form writing, short form writing, roundups, but also audio and video podcasts and even live streams.
There is a live streaming feature. In fact, that's what sort of tipped me over the edge to finally get started. I had created an account just for occasionally reading Substacks but I didn't do anything with it. Once I saw there was live streaming on the platform, I said, okay, this is the thing that's going to push me over the edge. Now it's time.
I always wanted to set up a publication. I always thought it was a cool idea. I started a LinkedIn newsletter back in January or February, and I've been doing that fairly consistently across this year. I'm going to continue doing that, and I'll also publish it on Substack as well. But I'm doing a lot of pieces that will be exclusive to Substack.
I'm also going to do audio and video, whether native to the platform like this is or I pre-record elsewhere and then upload, but they'll only be available on Substack, at least for a while. Then I may add them to one of my podcast feeds, or I may put some clips on YouTube, but I'm looking to do some long-form interviews as well as short interviews.
Some videos will be 10 minutes, but some may be a deep dive like the one that's coming up with
Kim Doyal, where we talked about everything from newsletters and email. We got into all the different newsletter platforms, of course, and why she loves Substack, but we also talked about the pivot she's doing in her business, just different philosophies and approaches to life and business. It's a fascinating conversation. Kim is such a great storyteller. She's been a pioneer in newsletter email marketing, what I call the second generation of it. It's not your grandparents' email newsletter from 2002 or 2003, but this has kind of been the revival of newsletters over the past few years, and she's been at the forefront of that. And we got into a lot of other stuff as well.
She's been a success...
