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11:40 - Seven years ago, almost to the date, is when I founded the company. Brian Bogert companies, if you will, which was just coaching and speaking at the time, there were no courses, there weren't group coaching, there wasn't any of these other ancillary businesses that are supporting our mission. But five years, I ran it side by side with another business. So I was in the risk management world and benefits consulting business for about 15 years, the last 10, of which my partners and I scaled the business from nothing to over 15 million in revenue in that period. It was great, and it was fun, but so much of that didn't align with who I was and who I was becoming.
20:00 - You are gonna burn out , I'm going to burn out my body, the body will fail. So we're sitting there holding it and we may start out thinking we're really strong and it's good, right? Yeah, but then the burning starts to happen, then the weight happens. Those weights get heavier and heavier and heavier, guess what, our armor is the same way. We put it there thinking it's protecting us. But it actually gets heavier, the longer we carry it and it starts to incrementally crush us over time. So that's the second thing that armor does to us, physically, emotionally, and mentally.
30:00 - I find myself being able to connect even deeper, the more I continue to evolve myself, there is no final destination only constant evolution itself. So what I can absolutely definitively say is that there was a massive shift, probably two years into my coaching business, because that's around the time that I really started to understand emotion a lot deeper.
39:00 -So the aha moment was probably six to seven years ago. My daughter was young. We were playing, we were laughing sounds and we lay down on the couch, and she wraps her arm around my neck, and she kisses me on the cheek. She says, I love you dada. I then broke down in tears of joy and I am not somebody that cries, but it's because I conditioned it out of myself. I want to be really clear, men who have the ability to cry and can express emotion, I think, is one of the most powerful moving things to be apart of. It's nothing that I believe carries any shame. It's just not how I have...